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The Brand New You

By February 18, 2014Professional Development

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This post is an excerpt taken from The “Brand” New You

What is a Personal Brand

Personal Branding is built on the notion that perception is stronger than reality.

Your Personal Brand communicates who you are in a manner that helps people see you as beneficial to them.

 

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Branding has Three Strategies:

1. Your Specialty: What You Do

2. Your Positioning: How Your Target Market Perceives You

3. Your Branding Channels: The Venues You Use to Reach Your Target Market

 Branding Tells Your Target Market Four Things:

1.   Who you are
2.  What you do

3. What makes you different

4.  How you create value, solve a problem, make money, for them.

 

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 Your Brand Message

Your Personal Brand tells your target audience that with regard to their immediate and primary needs:

1.  You are different

2.  You are superior

3.  Your are authentic

Brand Loyalty

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By the way, you will either consciously craft your personal brand or everybody else will unconsciously craft it for you.

Your brand creates expectations, and if those expectations are met, people buy again.

That’s “brand loyalty.”

If the brand doesn’t live up to expectations, buyers go somewhere else.

People work with you not because of your size or reach but because, firstly they know that you will make them more money than anybody else, and then because they know and like you, your reputation and your characte

That’s how you create value. In their mind, you will create more value be more trustworthy and be more enjoyable to work with than anybody else

 Personal Branding: How does it Happen?

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 It is not fame

Fame is an accident

Brands take time to develop

Even the best personal branding campaigns take at least six months to show results

A Brand also grows organically

Plant it and let it blossom

  Avoid These Branding Mistakes

CropperCapture[371]1. Do not create a Company Brand that’s separate from your personal branding.  You are the company.

2.  Don’t give your company a dry, corporate-sounding name.

The plague of independent businesses everywhere is they think they must sound like “a company” to be taken seriously.

3.  Design your workspace to reflect your personal branding.

4.  Use your brand to communicate the unique things you do that create value.

5.  Don’t make your company brand dependent on your direct involvement.

If you do, you will be a slave to your business.

For more on this topic, we recommend the following

Book

The "Brand" New You

More Business, More Money, More Fun,
Less Effort, Less Time

Click Here For Video and Full Description

 

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